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Article published at:
February 18, 2026
Brand Connect
Primp & Blow Chooses Intelligent Nutrients: High-Performance Clean Beauty, Elevated
How a 16-location blowout bar found a clean brand that actually performs behind the chair.
Primp & Blow — a modern blowout and beauty bar with 16 locations nationwide.
In the modern professional beauty industry, luxury is no longer defined solely by aesthetics or results. It's increasingly measured by intention. Stylists and clients alike are paying closer attention to ingredients, sustainability, and how products affect wellbeing over time.
At the center of this shift is Intelligent Nutrients (I-N), a professional haircare and skincare brand built on science-backed performance, transparency, and environmental responsibility. Founded by Horst Rechelbacher, the father of safe cosmetics and founder of Aveda, Intelligent Nutrients is designed to meet the demands of the salon while honoring the health of people and the planet. Today the brand is led and co-created by his daughter, Nicole Rechelbacher, and his former life partner, Kiran Storalen, who continue to evolve his original vision and redefine what high-performing clean beauty looks like behind the chair.
Wellness without compromise.
When Primp & Blow set out to introduce its first clean brand, the goal was to find one that truly embodied the idea of "healthy beauty" — not just in ingredients, but in performance, air quality considerations, stylist education, and daily rituals that support long-term wellness for both teams and clients. The company has built its reputation on consistency, elevated service, and operational excellence, making this decision especially significant.
As salons grow and scale, the products used every day take on even greater importance. Stylists spend hours working with professional formulas, and over time, those choices can directly impact how they feel at work. Melodi Harmon notes that today's professionals want products they can trust — ones that align with their values, support wellbeing, and still deliver reliable, professional results.
Inside Primp & Blow, where clean beauty meets elevated service.
We asked Harmon, founder of Primp & Blow — a modern blowout and beauty bar with 16 locations and a membership-focused model — to reflect on why she chose to bring Intelligent Nutrients' healthier haircare line to her clients.
Q: With multiple salon locations, how do you translate the idea of "healthy beauty" into daily practice for both stylists and clients?
"Healthy beauty is woven into our daily operations through the products we choose, the air quality we protect, the education we provide, and the mindful rituals our stylists follow. Every location blends performance with wellness so that clients leave looking great and our teams feel great throughout the day."
That mindset was a major reason Intelligent Nutrients stood out early on.
Q: What drew you to Intelligent Nutrients initially, and what continues to affirm it's the right fit for Primp & Blow?
"I was drawn to Intelligent Nutrients because it offered a healthier alternative without compromising performance. What continues to affirm it for us is the feedback from our stylists and clients — strong results, beautiful aromas, and a noticeable difference in how lightweight and clean the formulas feel."
It's the first clean line they've worked with that truly performs at a professional level, and that feedback has been consistent across locations.
Q: How do your stylists describe their experience working with I-N?
"Our stylists consistently mention how good it feels to use products that align with their own wellness values. Many have said it's the first clean line they've worked with that truly performs at a professional level, and that feedback has been consistent across locations — an important factor when using a line throughout long, high-volume days. Offering Intelligent Nutrients is part of a broader commitment to creating healthier salon environments."
The Intelligent Nutrients collection — science-backed, clean formulas built for professional use.
Q: Beyond product lines, what other conscious choices has Primp & Blow made to support a healthier salon environment?
"We focus on high-efficiency equipment, improved ventilation, mindful waste reduction, and clean, eco-conscious retail options. We also train our teams on sustainable practices and prioritize tools and brands that support stylist health and long-term wellbeing."
For salon owners considering a shift toward cleaner, science-backed brands, Harmon emphasizes that performance must come first — but wellness quickly becomes the deciding factor.
Q: What advice would you share with salon owners thinking about transitioning to cleaner brands like Intelligent Nutrients?
"Start by testing the line with a few trusted stylists and paying attention to both performance and how the team physically feels using it. When you find a clean brand that performs, the transition becomes seamless and clients appreciate having options that support their health and values."
When you find a clean brand that performs, the transition becomes seamless and clients appreciate having options that support their health and values.
As professional beauty continues to evolve, partnerships like this demonstrate what's possible when performance, purpose, and care for people come together.
The Future of Professional Beauty Starts Here
Intelligent Nutrients was created for artists who refuse to choose between performance and principles. Explore the collection and discover textures, aromas, and results that stand up to real salon life while supporting a healthier way to work.
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