INDUSTRY INSIGHTS

Hairbrained Data Studio

A quarterly trend analysis tracking the evolving mood and outlook of professional hairdressers across the U.S. Get insights into industry sentiment, confidence levels, and emerging trends.

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About the Hb Confidence Index

The Hairbrained Confidence Index is not a formal scientific panel or academic study. Instead, it's a recurring trend analysis designed to track the evolving mood and outlook of professional hairdressers across the U.S.

Conducted quarterly—January, April, July, and October—the Index invites participants to reflect on the previous three months and share expectations for the next three. This approach captures real-time shifts in professional satisfaction, financial stability, and business confidence, providing a practical read on industry sentiment.

While results are not intended to be statistically predictive, the survey's consistency in timing, structure, and core questions gives it strong validity as a directional indicator.

By comparing responses over time, we can surface patterns and emerging trends that highlight what's influencing hairdressers today—and what may shape the industry tomorrow.

Why You Can Trust This Index

Consistent methodology – same timing and core questions each quarter
Diverse participation – responses from hairdressers across regions, roles, and experience levels
Transparent approach – results reported exactly as provided, without editorial spin
Proven trend spotting – quarter-over-quarter data highlights emerging shifts

Hairdresser Confidence Index

July 2025 - Q3 Report
Executive Summary Preview

Q3 2025 Executive Summary: Confidence Rebounds Strongly

The Hairdresser Confidence Index surged to 122.3 (N=154), showing big improvements in income stability, future earnings expectations, and retail sales confidence. Sentiment surges from Q2 Index.

Career Satisfaction
38%
reporting increased satisfaction
Revenue Outlook
55%
expect revenue growth next quarter
Investment Plans
40%
increasing equipment & tool investments
Pricing Strategy
73%
plan to increase service prices

The boost came at a time when inflation eased, jobs stayed strong, and consumers started spending more on services again. The industry is heading into the fall with more optimism and a stronger focus on growth.

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Key Industry Insights

Explore the challenges and opportunities facing today's professional hairdressers

Time & Workload

Education & Skill Development

Overbooked schedules challenge creativity, but investment in training and mentorship can increase efficiency and inspire growth.

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Client Experience

Pricing Strategy & Value

With 73% planning price increases, elevating the guest experience and offering premium options drives loyalty and larger ticket values.

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Content Creation

Personal Branding & Marketing

While 54% see content as important, many feel drained by it. Strategic support and training can turn content into a growth driver.

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Why It Matters to You

For Hairdressers

See how your experiences compare to peers, gain insight into industry momentum, and better anticipate opportunities or challenges. Your responses are always anonymous, and results are presented in aggregate to ensure privacy.

For Professional Brands

Access a timely read on the market to inform product launches, education plans, and brand positioning—based on fresh, unbiased feedback directly from working professionals.

Get the Full Q3 2025 Hairdresser Confidence Index Report

Download the complete July 2025 report to access detailed analysis, verbatim responses, and strategic recommendations for navigating the current industry landscape.

Download Q3 Report