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SEVEN Haircare Relaunches on 7/7 with a New Brand Identity and a Bold Point of View
Elevating the Fabric of Hair.™
The Story
SEVEN Haircare has been a quiet force in professional beauty for two decades. Born at SEVEN Salon in Seattle, built behind the chair, and refined in real salons across the country, it earned one of the most loyal cult followings in prestige haircare without ever chasing the spotlight.
That changes on July 7, 2026.
On 7/7, SEVEN relaunches with a fully refreshed brand identity, new creative, smarter collection architecture, and a clear vision for purposeful growth into new channels and markets. The formulas have not changed. The community has not changed. This is a brand that has always known who it is, finally showing up at the scale it deserves.
Founded: 2006
Collections: 7
Total Products: 35
Years in Development: 2
The Point of View
Every great stylist knows that hair behaves like fabric.
It has weight, texture, movement, and memory. SEVEN was built on that truth.
Elevating the Fabric of Hair™ is not just a tagline. It is the brand’s philosophy. Your hair is the finest fabric you wear every single day, and it deserves products genuinely worthy of it.
The Collections
Seven collections. Seven fabrics. Seven solutions.
Each collection is named after a fine textile and engineered for a specific hair need.
SATARA® (suh-TAHR-uh)
A Fountain of Youth for Scalp and Hair.
Thinning, shedding, or greying hair
KENTE® (KEN-tay)
Strengthen. Rebuild. Restore.
Damaged and weakened hair
BORATO® (boh-RAH-toh)
Weightless Lift. Amplified Volume.
Fine or flat hair seeking volume
CUBICA® (CUBE-ick-ah)
Effortless Care. Everyday Luxury.
All hair types needing daily care
GAZAR® (gah-ZAHR)
Deep Hydration. Lasting Softness.
Coarse, dry, or unruly hair
MEZZO® (MEHT-zoh)
Definition. Moisture. Movement.
All curl types and textures
RINZU® (RIN-zoo)
Lasting Color. Vibrant Shine.
Color-treated, dull, dry hair
The Credentials
LEAPING BUNNY CERTIFIED CRUELTY-FREE
CERTIFIED BY AMERICAN MADE BEAUTY™
UP TO 50% PCR PACKAGING
70+ BOTANICAL INGREDIENTS
SULFATE-FREE PARABEN-FREE PHTHALATE-FREE
AT A GLANCE
Brand
Brand: SEVEN Haircare
Brand Origin: Founded in Seattle by hairstylists
Website: 7haircare.com
Professional Portal: pro.7haircare.com
Instagram: @sevenhaircare
TikTok: @sevenhaircare
Education Platform: 7haircare.education
The Relaunch
Launch Date: July 7, 2026 (7/7)
Brand Platform: Elevating the Fabric of Hair.™
Award History: CEW Beauty Award Finalist (2017, 2024) | Beauty Launchpad Award Winner (2018, 2019)
The Products
Price Range: $29 - $49 (retail)
Available to Consumers: 7haircare.com | Amazon | TikTok Shop | Meta Shop
Available to Professionals: pro.7haircare.com | SalonCentric.com
The Credentials
Leaping Bunny Certified Cruelty-Free
Certified by American Made Beauty™
Sulfate-Free | Paraben-Free | Phthalate-Free
70+ Natural Botanicals
Packaging with up to 50% Post-Consumer Recycled Materials
The Professional Program
- Backbar Rewards: up to 20% back on purchases
- Dedicated account executives
- Affiliate program
- Flexible financing options
- On-demand education platform: 7haircare.education
