Trusting the Process

Each bundle of hair goes through more than 40 steps before it's ready to be installed. Every strand is tested for elasticity, purity, and structural integrity. Nothing is rushed. Nothing is compromised.

One of the most remarkable processes is depigmentation. Unlike other extension companies that use harsh bleaches and ammonia, Great Lengths uses a revolutionary osmosis-based method. This gentle technique removes color without damaging the hair's cuticle, preserving its strength, shine, and natural movement.

"This is what sets Great Lengths apart," explains Marco Matiacci, Master Artisan at Great Lengths. "We don't take shortcuts. We innovate to protect the hair, not destroy it."

Crafting the Color

Once the hair is depigmented, it moves to the color department—where artistry truly shines. Great Lengths doesn't use standard hair dyes. Instead, they use proprietary textile dyes, which create richer, more dimensional tones that mimic the natural variation found in human hair.

"When I watched them blend the colors, I was blown away," says Riawna Capri, co-owner of 901 Salon. "Every single strand is hand-touched. That's why the color looks so natural—it's not flat. It has depth, dimension, life."

After coloring, the hair goes through a double-drawn process, where shorter hairs are removed to ensure uniform length and fullness from root to tip. This labor-intensive step is what makes Great Lengths extensions so lush and luxurious—no wispy, thin ends.

Next, the hair moves to the machine department, where over 30 artisans work at individual stations, carefully bonding each strand. The entire process is Remy, meaning every strand is aligned root-to-tip—the way hair naturally grows. This prevents tangling and ensures the extensions move and flow like natural hair.

The Hairdressers' Point of View

For the ambassadors who visited the factory, the experience was transformative. Many of them had worked with Great Lengths for years, but seeing the process firsthand deepened their appreciation and commitment to the brand.

"I've always trusted Great Lengths, but now I understand why they're the best," says Naomi Panizza, owner of Great Lengths' #1 salon in Perth, Australia. "The quality isn't an accident. It's the result of obsessive attention to detail at every single stage."

Nikki Lee, co-owner of 901 Salon, adds, "The ethics behind it are just as important as the quality. Knowing that the hair is ethically sourced and that Great Lengths is B Corp certified—that matters to us and to our clients."

The Pursuit of Perfection

At Great Lengths, the pursuit of perfection isn't just a process—it's a devotion to the craft. From the sacred origins of the hair to the hands of skilled artisans in Nepi, every step is infused with care, precision, and respect.

For the ambassadors who witnessed it all, the experience was unforgettable. "If you want to grow your business, you want to grow your creativity in what you do—this is where it's at," says celebrity hairstylist Marc Mena.

And for hairdressers and clients alike, Great Lengths represents more than just extensions. They represent a commitment to quality, ethics, and the timeless artistry of true craftsmanship.