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Article published at:
November 04, 2025
Brand Story • Travel • Beauty
The Art of Extensions: An Italian Journey with Great Lengths
Top hairdressers are invited to experience the beauty of Rome and the artistry of Great Lengths extensions.
Top Great Lengths ambassadors enjoy their time during their Roman holiday to discover firsthand how the extensions are meticulously handcrafted.
Rome is a city that feels alive in every breath—a living love letter to art, passion and beauty itself. Golden sunlight spills across ancient ruins, where centuries of craftsmanship and devotion to detail are woven into the very fabric of the city. Therefore, it's not surprising that premier hair extension company Great Lengths was born here, in a place where artistry and excellence are part of everyday life. Just as Rome blends history with modern elegance, Great Lengths interweaves beauty with innovation—transforming hair into something timeless, luxurious and effortlessly chic.
An Exclusive Look at the Art of Handcrafted Luxury
Recently, Great Lengths invited their top ambassadors to Rome to experience the artistry behind the brand's premium, handcrafted extensions. Against the backdrop of cobblestone streets and old-world charm, they discovered how Italian craftsmanship and innovation come together to create the world's most luxurious, ethically sourced hair extensions and were united by a shared passion for beauty, craftsmanship and the power of transformation.
The ambassadors pose with their models. From left: Naomi Panizza, Danielle Keasling, Dimitris Giannetos, PJ Thomsen, Nikki Lee, Riawna Capri and Marc Mena
An Exclusive Ambassador Experience in the Eternal City
Artists joining on the journey included celebrity stylists and industry leaders from around the globe:
Owners of 901 Salon in West Hollywood, CA. Renowned celebrity stylists creating the iconic California girl aesthetic.
Celebrity hairstylist working with A-list clients including Amal Clooney, Cindy Crawford and Demi Moore.
Educator, editorial stylist and owner of Chelsea Haircutters Salon in Australia.
Great Lengths USA Executive Artistic Director.
Celebrity hairdresser whose clients include Mindy Kaling, Jennifer Coolidge and Neve Campbell.
Owner of Great Length's #1 salon in Perth, Australia, leading the way in extension artistry.
The ambassadors watch how each weft is handcrafted.
A Taste of Roman Elegance: Dining and Discovery
Upon arrival, guests were treated to an exclusive, intimate dinner at an elegant Italian restaurant in the heart of the city, then awoke the next morning to tour the Great Lengths factory in Nepi, just outside of Rome, to witness the manufacturing process in person. "It was so magical seeing the process, and you realize how much work it takes," says Dimitris. "They're luxury hair extensions." Danielle agrees, saying, "It's just so interesting how much hand-crafted work goes into each bundle of hair."
"We are obsessed with the quality of our hair. We pay attention to each and every detail of the process."
Luxury You Can Trust: Ethically Sourced, Handcrafted Extensions
Great Lengths is proud not only of its Roman heritage, which CEO Vito Pollina says dates back to 1992, but also of the fact that the hair used is ethically sourced, fully traceable and of the highest quality. "We are obsessed with the quality of our hair," Vito explains. "We pay attention to each and every detail of the process." What's more, Great Lengths is the only extension company that is B Corp certified, which is a rigorous process whereby companies must demonstrate high social and environmental performance, as well as complete transparency regarding the impact and operations of their businesses. "The quality of hair is up there, but the ethics behind it are so important to us," Riawna exclaims.
Each bundle of hair is of the highest quality, ethically sourced and B Corp certified
The models pose with their gorgeous, seamless new looks, courtesy of Great Lengths extensions and the artistry of the ambassadors
From Inspiration to Creation: Hands in Hair
After the tour, the hairdressers were able to get their hands in hair (the best part!), and create some eye-catching, scroll-stopping styles. "We had all the top artists in action, and wow!" exclaims Naomi. "This is what our team is all about: to have totally different artists create a beautiful vision. It was just awesome." While each of the looks were unique, they all exuded a chicness and elegance that only Great Lengths can deliver.
Stunning Transformations: Before & After
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Marc Mena's model experiences the joy that Great Lengths extensions bring
Dimitris Giannetos blends the Great Lengths extensions to perfection
Naomi Panizza applies Great Lengths extensions
Danielle Keasling transformed her model's hair from blunt bob to Hollywood glam
"My model had a nice, pretty blunt bob with some really short layers up on top—I love a good challenge," says Danielle with a laugh. "We gave her not only a complete lengthening transformation, but she had never experienced hair color before, so it was a perfect opportunity to also give her a chemical-free balayage."
"The look we created on our model is kind of our signature Nine Zero One girl, with an effortless, beachy California vibe," says Nikki, with Riawna adding, "It's pretty much au naturel."
The beachy, Nine Zero One–girl look, created by Nikki Lee and Riawna Capri
Crowning the Journey: Timeless Roman Beauty and Sunset Gardens
The magic continued a third day, with guests touring the Musei Capitolini, a group of museums dating back to the 15th century set around a square designed by Michaelangelo and dedicated to the art and history of ancient Rome. Surrounded by centuries of art and architecture, the tour concluded with a sunset aperitif at the Villa Borghese Gardens, a park abundant with ancient sculptures, fountains and lush gardens. Each ambassador was thrilled by the trip. "It was so great meeting all these talented people from all over the globe," enthuses PJ. "This has been such an amazing experience," Danielle agrees. "It's just so incredible to walk through history."
Discover More About Great Lengths
To discover how you can become certified in and carry Great Lengths extensions, plus learn more behind their ethics and mission, please visit our website.
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Article published at:
September 04, 2025