Goldwell proudly unveils the relaunch of its brand with the Goldwell Glow Up, marking a bold new era for the professional hairdressing industry. When Hans Erich Dotter started Goldwell in 1948, his vision was to create a company built around the professional hairdressing community and to rebuild a sense of beauty in the people around him.
Discover 7 reasons why Schwarzkopf's IGORA VIBRANCE Pastel Toners are essential for modern salons—from innovative care technology to content-worthy results.
Dyson is rewriting the rules of pro haircare with intelligent heat control, precision airflow, and ergonomic tools like the Supersonic r. Learn how this science-first approach helps stylists deliver faster, healthier finishes while keeping clients impressed and salons eco-conscious.
MythBusters, Hair Edition: Separating Fact from Fiction About Dyson Hair Tools
MythBusters, Hair Edition
Separating Fact from Fiction
About Dyson Hair Tools
Despite Dyson’s growing popularity, many myths persist in professional hair circles. Here,
we separate fact from fiction.
Myth: Faster hair drying requires extreme heat.
Fact: Dyson technology demonstrates that controlled heat, combined with
powerful, precise airflow, achieves faster results without compromising hair health.
Extreme, uncontrolled heat can lead to hair damage.
Precision airflow meets intelligent heat control.
Myth: When blowdrying, airflow is less important than heat.
Fact: Dyson proves that airflow is equally, if not more, important for
effective drying. The Supersonic’s design channels high-velocity air in a controlled
pattern, which allows for quicker evaporation of water while minimizing frizz and cuticle
damage. The result is smoother, healthier hair that holds style longer.
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Myth: Dyson is “just hype.”
Fact: Properly used, Dyson tools reduce over-drying, enhance shine, and
shorten styling time. Misuse, however, can lead to poor results. For instance, applying heat
in one stationary spot for too long, or ignoring proper attachments, can compromise styling
and the tool itself. Educating yourself on correct usage, including diffuser or smoothing
attachments, is key to unlocking the full potential.
By separating fact from fiction, hairdressers can embrace tools that enhance performance,
protect hair, and elevate the client experience. Understanding the engineering behind Dyson
dispels skepticism and shows that investing in smart, science-backed technology is not a
trend—it’s a professional advantage.
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Why Should Hairdressers Invest in a Brand Like Dyson?
Why Should Hairdressers Invest in a Brand Like Dyson?
In today's salon world, technology is no longer a luxury—it's a key driver of results, client satisfaction, and business growth. Yet many hairdressers are reluctant to invest in technology. They may assume that all tools are essentially the same, that heat alone determines efficiency, or that investing in premium devices is unnecessary. In reality, high-quality tools like Dyson are designed with a deep understanding of hair science, offering performance that cannot be replicated by traditional devices.
"For most of my career, I just assumed all professional dryers were basically the same — heavy, loud, and built for power, not comfort. I never thought you could have one that was both light and strong—until I tried the Supersonic Pro. Then the Supersonic r came along and somehow leveled it up again: It's even lighter, perfectly balanced, and just effortless to work with all day."
Gerard Scarpaci, Hairbrained cofounder and 30-plus year craft hairdresser
The Dyson Supersonic Pro measures air temperature more than 40 times per second!
Dyson approaches hair tool engineering differently, focusing on airflow, heat control, and intelligent design. The Supersonic Pro hair dryer, for example, measures air temperature over 40 times per second, regulating heat to prevent damage while still drying hair efficiently.
Science shows that consistent heat regulation significantly reduces hair damage, preserving strength, shine, and elasticity. For salon professionals, this translates into healthier, more manageable hair for clients—and fewer complaints, corrections, or dissatisfaction. Moreover, investing in higher-quality technology impacts business growth: clients recognize the value, are more likely to book repeat appointments, and often perceive the salon as premium.
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When deciding if a tool is worth the investment, evaluate durability, engineering, performance consistency, and hair health outcomes. A tool that protects hair, improves efficiency, and enhances client experience is more than a gadget—it's a long-term business asset. For forward-thinking salons, prioritizing science-backed technology isn't just smart; it's essential.
Discover the Dyson difference
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Brand Story • Manufacturing • Ethics
Devoted to Perfection: The Making of Great Lengths Extensions
We take you behind the velvet ropes to experience the handcrafted artistry that goes into making Great Lengths Extensions.
Recently, top Great Lengths Ambassadors traveled to Nepi, Italy, to experience firsthand the meticulous handcrafted process of making Great Lengths extensions.
It all begins with an act of devotion. Each year, thousands of Indian women sacrifice their long hair at temples across the country as a spiritual offering—acts of gratitude, faith and humility. From these sacred spaces, Great Lengths purchases the donated hair through a transparent and ethical process, helping fund the temples’ charitable works and community programs.
Nikki Lee, far left, and Riawna Capri inspect bundles of Great Lengths hair.
From that moment forward, each lock is meticulously traced, its journey carefully documented to ensure full accountability and respect for its origins. The hair then travels across the globe to Nepi, Italy, a small town north of Rome, where devoted scientists and artisans work side by side in a place that feels more atelier than factory. Here, they transform these humble offerings into what many stylists consider the world’s most luxurious extensions.
“It’s magical to see how much it takes to make Great Lengths Extensions. You realize this is true luxury hair.”
— Dimitris Giannetos
The Great Lengths factory is nestled in the town of Nepi, Italy, just north of Rome.
Trusting the Process
“We are obsessed with the quality of our hair,” says Vito Pollina, CEO of Great Lengths, who recently led top Great Lengths Ambassadors on a tour of the factory. “We pay attention to each and every detail of the process.” That obsession shows.
From the outset, perfection is the goal, and each step—more than 40 of them, says Great Lengths COO Marco Matiacci—is designed to ensure that outcome.
Great Lengths COO Marco Matiacci shows a bundle of hair that has undergone the depigmentation process and is ready for the coloring phase.
First, strands from each bundle of hair are tested for elasticity, purity and integrity, ensuring that the cuticle remains intact and that the hair has never been chemically treated. Only then does the true artisanal work unfold. Hair is sewn onto muslin cloth in order to maintain root-to-end alignment and then undergoes the depigmentation process, a patented osmosis method that gently removes the hair’s natural color without bleach or ammonia derivatives.
Crafting the Color
Riawna Capri inspects the hand-applied color process.
The coloring phase is equally thoughtful. Great Lengths uses its own proprietary textile dyes, creating color-fast results that shimmer with multidimensional depth. "To finalize the final color," says Matiacci, "the blending department—using a special manual technique—is able to mix and blend several shades to create the three-dimensional color that is the special feature of the Great Lengths color chart."
"Using a special manual technique, the blending department mixes and blends several shades to create the three-dimensional color that is the special feature of Great Lengths."
— Great Lengths COO Marco Matiacci
The final color combines several different hues to create a three-dimensional blend, a hallmark of Great Lengths extensions.
Every bundle then is double-drawn by hand, ensuring no shorter pieces interrupt the seamless fall of the finished hair and it maintains the same volume and density from root to tip. In the machine department, over 30 artisans work together to transform these carefully curated strands into the final product that stylists around the world trust.
Great Lengths hair is all Remy, which means it is double drawn by hand to ensure all strands run from root to tip.
The Hairdressers' Point of View
The quality and ethics behind Great Lengths are of paramount importance to the Ambassadors.
For Danielle Keasling, Executive Artistic Director of Great Lengths, the craftsmanship is what sets the brand and its extensions apart. "It's just so interesting how much handcrafted work goes into each strand of hair," she says. "It's important for people to look a little deeper into where their hair is actually coming from. You will not be sorry—but be careful: you will be hooked."
Great Length's meticulous crafting process results in extensions that are multidimensional, seamless and sheer perfection.
Fellow ambassador Dimitris Giannetos agrees, saying, "It was magical seeing in person how much work it takes. You realize this is true luxury hair." Ambassador Naomi Panizza echoes that sentiment with conviction: "If you're someone that's considering Great Lengths, do it. You won't find a more ethical product. The service, everything about Great Lengths is 100% professional."
"With Great Lengths, you won't be sorry, but be careful—you will be hooked!"
— Danielle Keasling
That ethical transparency is equally important to celebrity stylists Nikki Lee and Riawna Capri, who note, "The quality is up there as well, but the ethicality is so important to us—to know exactly where each bundle comes from."
"It was an amazing day for us," Matiacci says, reflecting on the recent ambassador visit. "An honor to have the chance to speak with them, to have them visiting Great Lengths. Great Lengths is also their house."
@hairbrained_official Behind the Scenes at Great Lengths
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Go behind the scenes at the Great Lengths factory in Nepi, Italy.
A Commitment Beyond Beauty: Great Lengths as a B Corp
Great Lengths is proud to be the first extension company in the world to achieve B Corp Certification, a distinction awarded to companies that meet the highest standards of social and environmental performance, accountability and transparency. This certification reflects the brand’s unwavering commitment to ethical business practices, from sourcing hair responsibly to supporting the communities that make their work possible.
Being a B Corp means that every decision is guided by a mission to benefit people, communities and the planet. For stylists and clients alike, it’s a guarantee that luxury and conscience can coexist, elevating every strand of hair into a symbol of ethics, artistry and care. Visit https://www.greatlengths.com/en-us/sustainability to learn more.
At Great Lengths, the pursuit of perfection isn't just a process—it's devotion to the craft. From the temples of India to the hands of Italian artisans, each strand tells a story of care, craftsmanship and conscience. The result isn't just hair—it's artistry you can wear. As Marc Mena aptly sums up: "If you want to grow your business, you want to grow your creativity in what you do—this is where it's at." Learn more at www.greatlengths.com
Discover More About Great Lengths
To discover how you can become certified in and carry Great Lengths extensions, plus learn more behind their ethics and mission, please visit our website.
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