Hairbrained Articles

Why Should Hairdressers Invest in a Brand Like Dyson? Why Should Hairdressers Invest in a Brand Like Dyson? In today's salon world, technology is no longer a luxury—it's a key driver of results, client satisfaction, and business growth. Yet many hairdressers are reluctant to invest in technology. They may assume that all tools are essentially the same, that heat alone determines efficiency, or that investing in premium devices is unnecessary. In reality, high-quality tools like Dyson are designed with a deep understanding of hair science, offering performance that cannot be replicated by traditional devices. "For most of my career, I just assumed all professional dryers were basically the same — heavy, loud, and built for power, not comfort. I never thought you could have one that was both light and strong—until I tried the Supersonic Pro. Then the Supersonic r came along and somehow leveled it up again: It's even lighter, perfectly balanced, and just effortless to work with all day." Gerard Scarpaci, Hairbrained cofounder and 30-plus year craft hairdresser The Dyson Supersonic Pro measures air temperature more than 40 times per second! Dyson approaches hair tool engineering differently, focusing on airflow, heat control, and intelligent design. The Supersonic Pro hair dryer, for example, measures air temperature over 40 times per second, regulating heat to prevent damage while still drying hair efficiently. Science shows that consistent heat regulation significantly reduces hair damage, preserving strength, shine, and elasticity. For salon professionals, this translates into healthier, more manageable hair for clients—and fewer complaints, corrections, or dissatisfaction. Moreover, investing in higher-quality technology impacts business growth: clients recognize the value, are more likely to book repeat appointments, and often perceive the salon as premium. View this post on Instagram A post shared by Hairbrained (@hairbrained_official) When deciding if a tool is worth the investment, evaluate durability, engineering, performance consistency, and hair health outcomes. A tool that protects hair, improves efficiency, and enhances client experience is more than a gadget—it's a long-term business asset. For forward-thinking salons, prioritizing science-backed technology isn't just smart; it's essential. Discover the Dyson difference Now available at Hairbrained Shop Now →

Brand Story • Manufacturing • Ethics Devoted to Perfection: The Making of Great Lengths Extensions We take you behind the velvet ropes to experience the handcrafted artistry that goes into making Great Lengths Extensions. Recently, top Great Lengths Ambassadors traveled to Nepi, Italy, to experience firsthand the meticulous handcrafted process of making Great Lengths extensions. It all begins with an act of devotion. Each year, thousands of Indian women sacrifice their long hair at temples across the country as a spiritual offering—acts of gratitude, faith and humility. From these sacred spaces, Great Lengths purchases the donated hair through a transparent and ethical process, helping fund the temples’ charitable works and community programs. Nikki Lee, far left, and Riawna Capri inspect bundles of Great Lengths hair. From that moment forward, each lock is meticulously traced, its journey carefully documented to ensure full accountability and respect for its origins. The hair then travels across the globe to Nepi, Italy, a small town north of Rome, where devoted scientists and artisans work side by side in a place that feels more atelier than factory. Here, they transform these humble offerings into what many stylists consider the world’s most luxurious extensions. “It’s magical to see how much it takes to make Great Lengths Extensions. You realize this is true luxury hair.” — Dimitris Giannetos The Great Lengths factory is nestled in the town of Nepi, Italy, just north of Rome. Trusting the Process “We are obsessed with the quality of our hair,” says Vito Pollina, CEO of Great Lengths, who recently led top Great Lengths Ambassadors on a tour of the factory. “We pay attention to each and every detail of the process.” That obsession shows. From the outset, perfection is the goal, and each step—more than 40 of them, says Great Lengths COO Marco Matiacci—is designed to ensure that outcome. Great Lengths COO Marco Matiacci shows a bundle of hair that has undergone the depigmentation process and is ready for the coloring phase. First, strands from each bundle of hair are tested for elasticity, purity and integrity, ensuring that the cuticle remains intact and that the hair has never been chemically treated. Only then does the true artisanal work unfold. Hair is sewn onto muslin cloth in order to maintain root-to-end alignment and then undergoes the depigmentation process, a patented osmosis method that gently removes the hair’s natural color without bleach or ammonia derivatives. Crafting the Color Riawna Capri inspects the hand-applied color process. The coloring phase is equally thoughtful. Great Lengths uses its own proprietary textile dyes, creating color-fast results that shimmer with multidimensional depth. "To finalize the final color," says Matiacci, "the blending department—using a special manual technique—is able to mix and blend several shades to create the three-dimensional color that is the special feature of the Great Lengths color chart." "Using a special manual technique, the blending department mixes and blends several shades to create the three-dimensional color that is the special feature of Great Lengths." — Great Lengths COO Marco Matiacci The final color combines several different hues to create a three-dimensional blend, a hallmark of Great Lengths extensions. Every bundle then is double-drawn by hand, ensuring no shorter pieces interrupt the seamless fall of the finished hair and it maintains the same volume and density from root to tip. In the machine department, over 30 artisans work together to transform these carefully curated strands into the final product that stylists around the world trust. Great Lengths hair is all Remy, which means it is double drawn by hand to ensure all strands run from root to tip. The Hairdressers' Point of View The quality and ethics behind Great Lengths are of paramount importance to the Ambassadors. For Danielle Keasling, Executive Artistic Director of Great Lengths, the craftsmanship is what sets the brand and its extensions apart. "It's just so interesting how much handcrafted work goes into each strand of hair," she says. "It's important for people to look a little deeper into where their hair is actually coming from. You will not be sorry—but be careful: you will be hooked." Great Length's meticulous crafting process results in extensions that are multidimensional, seamless and sheer perfection. Fellow ambassador Dimitris Giannetos agrees, saying, "It was magical seeing in person how much work it takes. You realize this is true luxury hair." Ambassador Naomi Panizza echoes that sentiment with conviction: "If you're someone that's considering Great Lengths, do it. You won't find a more ethical product. The service, everything about Great Lengths is 100% professional." "With Great Lengths, you won't be sorry, but be careful—you will be hooked!" — Danielle Keasling That ethical transparency is equally important to celebrity stylists Nikki Lee and Riawna Capri, who note, "The quality is up there as well, but the ethicality is so important to us—to know exactly where each bundle comes from." "It was an amazing day for us," Matiacci says, reflecting on the recent ambassador visit. "An honor to have the chance to speak with them, to have them visiting Great Lengths. Great Lengths is also their house." @hairbrained_official Behind the Scenes at Great Lengths View this post on Instagram A post shared by Hairbrained (@hairbrained_official) Go behind the scenes at the Great Lengths factory in Nepi, Italy. A Commitment Beyond Beauty: Great Lengths as a B Corp Great Lengths is proud to be the first extension company in the world to achieve B Corp Certification, a distinction awarded to companies that meet the highest standards of social and environmental performance, accountability and transparency. This certification reflects the brand’s unwavering commitment to ethical business practices, from sourcing hair responsibly to supporting the communities that make their work possible. Being a B Corp means that every decision is guided by a mission to benefit people, communities and the planet. For stylists and clients alike, it’s a guarantee that luxury and conscience can coexist, elevating every strand of hair into a symbol of ethics, artistry and care. Visit https://www.greatlengths.com/en-us/sustainability to learn more. At Great Lengths, the pursuit of perfection isn't just a process—it's devotion to the craft. From the temples of India to the hands of Italian artisans, each strand tells a story of care, craftsmanship and conscience. The result isn't just hair—it's artistry you can wear. As Marc Mena aptly sums up: "If you want to grow your business, you want to grow your creativity in what you do—this is where it's at." Learn more at www.greatlengths.com Discover More About Great Lengths To discover how you can become certified in and carry Great Lengths extensions, plus learn more behind their ethics and mission, please visit our website. Visit Great Lengths

Celebrity stylists explore Rome & Great Lengths' handcrafted hair extensions. Discover Italian craftsmanship, ethical sourcing & stunning transformations.

Learn how to recreate Zendaya's iconic bouffant hairstyle from Paris Fashion Week. Step-by-step tutorial by celebrity stylist Ursula Stephen.

A sold-out crowd experiences two days of education, celebration and inspiration—plus the Global Creative Awards Milan came alive with color, energy and creativity September 14–15, 2025, as stylists from around the globe gathered for ColorSphere—Goldwell's ultimate celebration of the professional color community. More than 1,200 colorists, salon pros and educators came together for two unforgettable days filled with artistry, inspiration and connection. A Community Celebration of Learning and Upskilling The event included trend talks, interactive workshops, masterclasses, model showcases, networking spaces, and the grand finale of the runway show and iconic Global Creative Awards. ColorSphere was packed with inspiration and education designed to spark new ideas, fuel creativity and help stylists take their craft—and their businesses—to the next level. "The energy, creativity and community spirit we witnessed throughout ColorSphere surpassed all our expectations," says Dominic Pratt, President, Kao Salon Division. "What better place than in the fashion capital of Italy to experience the transformative power of beautiful color fueled by Goldwell's people, products and leadership for the future." Masterclasses, Look and Learns, Collaborations Fuel Growth Throughout the event, attendees experienced a multisensory journey of professional growth that has never been seen before. Look-and-learn sessions by the world's most admired creative artists and educators gave professionals fresh techniques to apply on their clients. Collaborations allowed participants to work side-by-side with educators and get direct feedback and personal guidance. Business sessions equipped stylists with future-ready insights on tech, innovation, AI, and salon success. Guests immersed in masterclasses by Seung Ki Baek and Kylie Bussing, Jessica Price and Ashley Hood, Marianne Jensen and Gianluca Spagnuolo, Nicci Welsh and Huub Eysink, Mio Sota and Didier Lachapelle, Sal McKinzie, AI expert Andi Alleman, and more. Masterclass Highlights New to ColorSphere, attendees participated in masterclasses led by many of the industry's best educators, who delivered info that was designed to inspire as well as dispense actionable techniques that participants could bring back and use in their salons immediately. Spectrum Secrets Kylie Bussing & Seung-Ki Baek Stylists explored bold new coloring techniques with Goldwell Elumen, inspired by iconic Italian artistry. Chroma Chronicles Ashley Hood & Jessica Price Participants mastered multidimensional Blonde, Brunette, and Red shades through demos, tips, and customizable formulations. Check out Goldwell's New Sundipped Collection Hair Color Exposed Sal McKinzie Attendees learned the "why" behind color choices, products, and solutions for everyday salon challenges. Trends Translation Marianne Jensen & Gianluca Spagnuolo Stylists previewed 2026 trends in color, style, fashion and makeup to elevate their artistry and stay ahead. Oribe X Goldwell Nicci Welsh & Huub Eysink Participants learned how to translate editorial techniques into the salon and stage them for photoshoots. The Finish Line Mio Sota & Didier Lachapelle Participants elevated their styling, learning to create distinct hair fabrics using Goldwell finishing products. AI-Powered Creativity Andie Alleman Attendees discovered how AI could enhance artistry, client engagement and salon innovation without replacing the human touch. The Global Creative Awards Winners 2025 The event culminated with an unforgettable Milan-style runway show to celebrate the winners of this year's Global Creative Awards, Goldwell's thrilling color competition and a celebration of talents from around the world competing live and showcasing their most trendsetting work. Goldwell is happy to announce the winners of the Global Creative Awards 2025 in the Technical and Editorial categories: Technical Categories New Talent Colorist of the Year Designed for stylists with less than five years of experience. 1st GOLD: Marcus Liow, 8 PLUS HAIR STUDIO, Malaysia 2nd SILVER: Vincenzo Cascio, MD Hair Atelier, Switzerland 3rd BRONZE: Eve Chen, OHHO hair salon, Taiwan Creative Colorist of the Year Open to all stylists with the passion and drive to compete in the world of color. 1st GOLD: Svetlana Jouini, Studio S.Style, Norway 2nd SILVER: Rita Weng, OHHO hair salon, Taiwan 3rd BRONZE: Demelza Button, Sfumato Hair, Australia Creative Haircutter of the Year Precision cutting competition for all passionate haircutters. 1st GOLD: Alex Tant, The Upper Hand Salon, USA 2nd SILVER: Fiona Machaz, MD Hair Atelier, Switzerland 3rd BRONZE: Emma Jones, New Wave Hair, UK Editorial Categories Men's Hairstylist of the Year Mastery and expertise in men's styling, barbering and grooming. 1st GOLD: Fiona Machaz, MD Hair Atelier, Switzerland 2nd SILVER: Benson Ku, N.BORN, Taiwan 3rd BRONZE: Mira Pitkänen, Hiusstudio Art, Finland Avant Garde Hairstylist of the Year Pure unbridled creativity. Pushing the boundaries of conventional hairstyling. 1st GOLD: Heng Meng Hui, Decrypt Hairdressing, Malaysia 2nd SILVER: Zoe O'Day, The Upper Hand, United States 3rd BRONZE: Carlos Alvarez, Trademark Salon, United States Looking Ahead ColorSphere 2025 was nothing short of extraordinary—a joyful celebration of artistry, learning and community that left the Goldwell global color family buzzing with inspiration. From first-ever masterclasses to the thrill of the Global Creative Awards, every moment reminded us of the power and passion of our craft. And the celebration doesn't stop here—ColorSphere returns in 2026, so be on the lookout for the announcement and start planning your entry now!  

Gilad Goldstein and Justin Toves-Vincilione Join Ulta Beauty Pro Team Promotions highlight Ulta's ongoing commitment to fostering top talent and career growth Gilad Goldstein @myguiltycrown Redken Partner Justin Toves-Vincilione @ahappyjustin Moroccanoil Partner Big news in the world of hair! Ulta Beauty today announced that Gilad Goldstein (@myguiltycrown) and Justin Toves-Vincilione (@ahappyjustin) have been named to the Ulta Beauty Pro Team. Members of the Ulta Design Team since 2018, as Pro Team Members Gilad and Justin join an exclusive group of top artists who educate and inspire stylists on behalf of Ulta Beauty. Additionally, Gilad will represent essential backbar partner Redken and Justin will represent Moroccanoil, a newly announced Ulta Beauty backbar and brand partner. Gilad Goldstein: A Journey Fueled by Education and Growth Gilad started his career at The Salon at Ulta Beauty in Harrisburg, PA, in 2014, later relocating to Ulta Beauty NYC. "My journey with Ulta began when I was about 19 years old," he says. "It was my first step away from the salon I assisted at through high school. At the time, I wanted a salon with strong foot traffic so I could grow my clientele. The Salon at Ulta Beauty was the perfect fit." Ulta Beauty has opened the doors to traveling, showcasing my work on stage, collaborating on photo shoots and introducing me to lifelong friends in the industry. —Gilad Goldstein Gilad auditioned for and joined the Design Team in 2014 in order to help achieve his dreams. "I had always envisioned traveling, showcasing my work on stage, and collaborating on creative photo shoots," he says. "Not only did the Ulta Beauty Design Team open those doors, but it also introduced me to lifelong friends and collaborators in the industry." "I look forward to continue partnering with Ulta Beauty to create education that helps up-skill our stylists and give them fresh ideas to share with their guests," continues Gilad. "I'm also thrilled to begin a new partnership with Redken and connect with a legacy community of education icons. I can't wait to learn from them and continue developing my own skills through this collaboration." Models, clients, peers—everyone has something to teach. Listen more than you speak and stay curious, and you'll continue growing both as an artist and a person. —Gilad Goldstein Justin Toves-Vincilione: Confidence, Growth and Paying it Forward Justin began his Ulta Beauty journey in Roseville, CA, in 2014, and joined the Design Team in 2018. "I chose to work at Ulta Beauty because of the company's ability to support me as a stylist," he explains. "I started the day after earning my license and stayed because I consistently grew—financially and artistically—year in and year out." I chose to work at Ulta Beauty because of their ability to support me, and I stayed because I consistently grew—financially and artistically—year in and year out. —Justin Toves-Vincilione Justin attributes his success to confidence, and is eager to help other hairdressers achieve confidence as well. "It takes a lot of nerve to step up and say, 'I've got something to show you,'" he relates. "I look forward to doing the exact same thing for hairstylists who may need some help believing in themselves. My plan is to lead with unfiltered education, ego-less mentorship and an authentic approach to helping others rise to what it means to be a hairstylist in today's world." I look forward to reshaping what it means to be a mentor and a source of lasting change for others. My plan is to lead with unfiltered education, ego-less mentorship and an authentic approach to helping others. —Justin Toves-Vincilione Ulta Offers a Path of Growth and Achievement "We're incredibly proud of Justin and Gilad as they continue to grow and inspire," says Megan Murray, VP of Events and In-Store Experience at Ulta Beauty. "Their journey reflects the empowering culture we strive to build, where every associate can dream big and achieve more." Oftentimes, new hairdressers struggle to get good mentorship and on-the-job training. Ulta hopes that Justin and Gilad, as well as the company's many opportunities, help bridge that gap. "If someone is just starting in this industry, they can now look up to the icons on the Ulta Beauty Pro Team and see a clearly defined path of how to get there," Megan explains. "Justin and Gilad started as unseasoned stylists, worked hard and progressed beautifully through their careers at Ulta Beauty. From building a clientele, to auditioning to earn a spot on the Design Team, to becoming a mentor, they have taken full advantage of every opportunity Ulta Beauty provides to learn, lend expertise and be creative." As members of the Pro Team, Gilad and Justin can relate to and speak about careers at Ulta Beauty from their own successfully lived experience, says Murray. "They've grown with Ulta Beauty and now Ulta Beauty is growing with them." To learn more about the many opportunities available at Ulta Beauty, visit careers.ulta.com Related Articles Paris Hilton Named Paul Mitchell Global Ambassador HB Fest 2025 Palm Springs Event

Your essential guide to HB Fest 2025 in Palm Springs. Get arrival tips, packing lists, party details, and everything you need for an amazing weekend.

Paris Hilton x Paul Mitchell: A Glamorous New Chapter Paris Hilton Named Paul Mitchell Global Ambassador The entrepreneur, global icon and philanthropist joins forces with Paul Mitchell to inspire the next generation of beauty. August 25, 2025 We'll always have Paris! Paul Mitchell is proud to announce Paris Hilton as its new Global Ambassador. The partnership kicks off August 25, 2025, with an unapologetically glam, multichannel campaign that spans digital, social and in-store activations. The Paul Mitchell x Paris Hilton campaign is a bold celebration of beauty, confidence and reinvention—from glossy packaging upgrades to must-have product innovations. What's more, Paris' head-turning looks are created by celebrity hairstylist and Paul Mitchell School alum Sienree Du, who offers exclusive behind-the-scenes content and expert styling tips to give fans VIP access to Paris' glam routine. Shot through Paris' signature lens of luxe-meets-playful, the campaign features the heiress with flawless hair in unexpected, instantly iconic locations, from tennis courts to gas stations (that's hot!). A dedicated Paris Hilton display will roll out at Ulta Beauty stores nationwide, spotlighting the Paul Mitchell essentials used to achieve each of her signature looks. Beauty lovers can expect dazzling visuals, step-by-step tutorials, and surprise content drops across digital platforms, social media and live appearances. Beauty with Purpose In addition to slaying the style game, this partnership is rooted in purpose. Paul Mitchell and Paris Hilton are proud to support the LA Wildfire Relief Fund, aiding victims of the devastating Southern California fires earlier this year. With a shared passion for philanthropy, both brands are committed to using their platforms for impact, proving that real beauty goes deeper than great hair. "Paris Hilton has been setting trends and breaking boundaries for decades. Her passion for beauty, authenticity and giving back aligns perfectly with our values. We're excited to partner with an icon who not only defines style but also champions purpose." — Michaeline DeJoria, CEO of John Paul Mitchell Systems Celebrating the Artistry At the heart of the campaign is a tribute to professional hairstylists who are the visionaries behind every great transformation. Through the newly launched XO Your Pro initiative, Paul Mitchell celebrates the artistry and human connection that happens behind the chair. Sienree Du, who styled every campaign look, brings her talent and perspective to the forefront, sharing her journey from Paul Mitchell School graduate to sought-after celebrity stylist. "I've used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous. This campaign is all about giving back to causes that are close to my heart, celebrating confidence and having fun with your look! I'm so excited for fans to see all the incredible moments we've created together!" — Paris Hilton A Legacy of Innovation With this partnership, Paul Mitchell and Paris Hilton bring together decades of legacy and innovation, proving that timeless glamor and fearless reinvention never go out of style.

Introducing Goldwell's SunDipped Color Collection A range of luminous hues for glowing hair color all year round For some, it's about maintaining a year-round glow. For others, it is all about quiet luxury. Within its "Unique Colors, Unique You" initiative, Goldwell proudly unveils its SunDipped Color Collection, a symphony of light and shadow, creating soft and luminous hues that highlight natural beauty. The collection enables color-loving stylists around the world to fulfill their client's wish for a personalized glow-up, creating long lasting, light-infused styles tailored for every client. SunDipped Color: A Symphony of Light and Shadow The SunDipped Collection was inspired by the brand's seasonal trend "Nocturnal Glam", which revolutionizes neutrals and classic tones, infusing them with jewel-like opulence and an intense depth of saturation. Alongside the beloved Topchic and Topchic Zero hero shades, the SunDipped Color Collection includes eight stunning new shades: 9NP Topchic 6NP Topchic 7NP Topchic 8GN Topchic Zero 10GN Topchic Zero 9KN Topchic Zero 7KN Topchic Zero 6GN Topchic Zero Designed to mimic the interplay of light and shadow, the palette ranges from warm golden hues to cool, pearlescent naturals, offering stylists an array of options to craft effortlessly refined, low-maintenance styles. The Looks These are looks that both stylists and salon clients will fall in love with, created with Goldwell's SunDipped Color Collection using Glow Framing. Glow Framing is a technique to enhance the clients' natural beauty by adding luminous highlights around the face and crown. 01 Copper Glow Model: Jamu A radiant and fiery look that blends rich copper tones with warm highlights to create depth, dimension, and a luminous finish. An exciting blend of red, orange, and brown tones with a reflective finish that mimics the richness of bronze. Warm Tones Rich Copper Bronze Finish 02 Moonstone Glow Model: Jasmijn A captivating look inspired by the iridescent shimmer of moonstones, combining soft pastel hues with radiant shine. Loose waves or sleek straight hair with a high-gloss finish to mimic the stone's reflective surface. The iridescent glow mimics the natural shine of pearls, creating a sophisticated and luminous effect. Iridescent Pearl Finish Soft Pastels 03 Dawn Glow Model: Line Dawn Glow accentuates the natural features of the face with micro-weave highlights on the hairline and stretched highlights throughout the rest of the head. A balance between a warm blonde and a hint of pearlescent undertones, creating a luminous, fresh, and ethereal effect. Warm Blonde Pearlescent Micro-Weave 04 Sunrise Glow Model: Molly Sunrise Glow is a warm, vibrant blonde color featuring rich golden undertones. Typically, a medium to light blonde shade that can range from soft, honey-toned blondes to more intense, buttery golds. For a warm, bright, and glowing effect. Golden Blonde Buttery Tones Vibrant Finish "At Goldwell, we believe that hair color is more than just a style -- it is a journey of self-expression. Our latest SunDipped Color Collection brings this belief to life by equipping stylists with the tools to create personalized, luminous looks that their clients will fall in love with and that will enhance their natural beauty." — Bettina Schupp, Vice President Brand Development Salon Global Goldwell's Color Portfolio: The Foundation of Excellence The SunDipped Color Collection is complemented by Goldwell's iconic portfolio of hair color: ✨ Topchic & Topchic Zero Offering best-in-class performance for vibrant, natural results 💎 System @Pure Pigments Enhancing shades with multidimensional, high-definition brilliance Making the SunDipped Look Last Goldwell is committed to achieving salon excellence and enhancing at-home care, which is central to every campaign. The high-performance Dualsenses haircare products ensure that the unique SunDipped looks remain vibrant and intense over time. StyleSign serves as the perfect styling complement to Goldwell's color and care products. It is safe for color-treated hair, allowing clients to effortlessly achieve visible, touchable, and long-lasting styling results. With both product ranges, salon clients can easily maintain their unique SunDipped look at home, extending the beauty of their salon transformation into everyday life. Discover Your Perfect SunDipped Look Explore the artistry of Goldwell's SunDipped Color Collection and follow the journey on social media #SundippedColor #UniqueColors #MyUniqueColor