Great Lengths Welcomes Dimitris Giannetos and Launches Game Changing Innovation with Linea Weft.

Mar 30, 2026

Feature Story

Great Lengths Welcomes Dimitris Giannetos and Launches Game Changing Innovation with Linea Weft.

The celebrity hairstylist joins The GL Collective as Great Lengths brings new energy to extension work.

Great Lengths GL Collective Linea Weft Launch

Dimitris Giannetos styling a seated woman's hair in a salon

Dimitris Giannetos spraying product on a woman's long wavy hair

Dimitris Giannetos, Great Lengths' newest ambassador—refined, intentional, and making it look effortless.

Great Lengths was shaped by an Italian sensibility where beauty, craftsmanship and care are inseparable. For more than three decades, the brand has set the standard for the highest quality hair extensions, ethically sourced, handcrafted in Italy and trusted at the highest level. It's the kind of standard that makes the artistic fit obvious.

Ambassador

Dimitris Giannetos, the Newest Great Lengths Ambassador

That ethos finds a natural match in celebrity hairstylist Dimitris Giannetos, now Great Lengths' newest Brand Ambassador and a member of The GL Collective.

Originally from Greece, Giannetos came up working international fashion shows before building a career in the United States as one of beauty's most sought-after celebrity stylists. There's glamour in his work, but it never tips into excess. His hair reads beautifully on camera, on the red carpet and in motion.

That's exactly why this works. He has built his reputation on hair that feels personal to the individual wearing it, with shape, movement and the overall result in mind.

"Great Lengths has always represented the highest standard when it comes to hair extensions. The craftsmanship, the quality of the hair, and the innovation behind the technology make it a brand that truly supports stylists in creating transformative looks."
Dimitris Giannetos

New Launch

Meet Linea Weft, Great Lengths' Seamless New Obsession

Close-up of hands applying blonde hair extensions to the back of a person's head

A woman with long wavy hair posing in a brown outfit in a photo studio

Giannetos joins Great Lengths at a pivotal moment, with the debut of Linea Weft, a highly anticipated addition to the brand's professional offering.

Derived from the Italian word for "line," Linea is an ultrathin, flexible weft designed to lay flat against the scalp for seamless, natural-looking results. Crafted with the same ethically sourced 100% Remy human hair used in Great Lengths' iconic bonds and tapes, it gives stylists a versatile new way to create length and fullness.

By bringing its signature quality into one of the industry's most requested formats, Great Lengths opens new creative possibilities without compromising the standard.

"Dimitris brings an incredible level of creativity, cultural influence, and technical artistry to the industry. His work consistently shapes global hair trends, and we are thrilled to welcome him into The GL Collective during such an exciting moment of innovation for Great Lengths."
Michael Napolitano, President and CEO of HairUWear

Craft & Ethics

Luxury, but Make It Conscious

A group touring the Great Lengths factory as a technician demonstrates the process

Inside the Great Lengths factory, where every detail is considered.

Founded in 1992 in Nepi, a small Italian village just outside of Rome, Great Lengths was shaped by an Italian sensibility where beauty, craftsmanship and care are inseparable. As Hairbrained explored in The Art of Extensions: An Italian Journey with Great Lengths, Italian craftsmanship and innovation come together to create the world's most luxurious, ethically sourced hair extensions.

"We are obsessed with the quality of our hair," says CEO Vito Pollina. "We pay attention to each and every detail of the process."

That standard begins at the source, where the hair is ethically sourced and fully traceable to its origin. As detailed in Devoted to Perfection: The Making of Great Lengths Extensions, the journey continues in Nepi, Italy, where devoted scientists and artisans work side by side in a setting that feels more atelier than factory.

As Danielle Keasling, Executive Artistic Director of Great Lengths, puts it, "It's just so interesting how much handcrafted work goes into each strand of hair."

Giannetos has seen that process for himself. "It was magical seeing in person how much work it takes. You realize this is true luxury hair."

Click here to connect with Great Lengths and learn more about Linea Weft.

Final Word

Built with Intention

There is a reason artists continue to find their way to Great Lengths.

With Dimitris Giannetos joining The GL Collective and Linea Weft entering the mix, Great Lengths is showing what forward can look like when craft, ethics and taste lead.